By Aileen Espinoza
My pop culture project challenges patriarchy and the degrading of females and their successes. I chose to challenge patriarchy because I believe that women contribute to the well-being of the world in so many incredible ways, but they are not given the credit they work so hard for. Young girls grow up thinking that their only purpose in life is to care for their children and husbands, fearful of opportunity. This harms the self-esteem of girls all over the world, because they are taught that they are no match against men. It is harmful to young boys because they grow up thinking that they have to be intimidated by women and that it is not okay to “lose” to a girl, lowering confidence and creating an anger toward women and themselves.
The message encoded in my project is that women have historically achieved so much, in all areas, and young women need to know that. It is important for historical movements and impacts made by women to be taught and embraced in order for younger generations of all genders to feel confident and motivated to be the best version of themselves.
Aileen Espinoza is a first year student majoring in Criminal Justice. She says, "The intent of my advertisement is to challenge male patriarchy and promote the success and achievements of all women."
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