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Luminate

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By Alyssa Weeks


My project not only challenges unrealistic and exclusive beauty standards but it also satirizes the culture industry as a whole. It’s a seemingly harmless advertisement that conditions us to believe that our bodies as they are, are not good enough and must be altered in order for us to be happy. “Alterations” always mean buying products to minimize our individualism and follow the status quo. The ability of the culture industry to dictate how we think of ourselves, what we buy, how we act, and how we feel, demonstrates the unfounded levels of control the ruling elite have upon the masses.

 

My name is Alyssa Weeks and I am a third year transfer student studying Political Science. I plan to focus on bettering my hometown of Oceanside and generating progressive change locally, for the time being. This piece was greatly inspired by the 1980s film They Live, a movie that speaks to class struggle and capitalism, while embodying the somewhat cheesy but heartwarming vibes of the 1980s.

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